CFL first engaged Adbrane 10 years ago to do traditional and digital advertising that direct users online to the website. The objective has been and remains to be, support lead generation and spark contact between customers and its sales team. Adbrane currently leads all the traditional and digital advertising, media buys, website design and maintenance, as well as enhancing the sales team’s effectiveness with the right tool kit of materials Adbrane regularly conducts scans of the target customer groups to evaluate current sales and marketing strategy. In 2015 Adbrane launched a new website, mobile site, direct mailers and brochures, and designed an produced a new trade show booth.
As CFL’s Agency of Record, Adbrane has provided marketing leadership to CFL for over 10 years, developing multi-channel brand and marketing strategies that have helped drive CFL’s leading category position. Conducting on-going category research and sales and marketing audits has enabled Adbrane to identify opportunities to better tailor experiences to specific targets and their associated needs through a Customer Success Management portal. This portal provides a more personalized experience and content, driving an increase in new and incremental sales, maximizing the Customer Lifecycle Value and keeping customers up-to-date on their service records to lower instances of breakdowns.